Friday, August 20, 2010

Importance of Good Design

Do you have a web presence?  Many people have chosen to create websites to promote their business, tell viewers about their skills, show off their crafts or talk about their beliefs.  If your website is the hub of your online business, it is a virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically as they would face to face in an office location. Hence, people do judge you by your covers. This is where good design comes in. 

Imagine if you are running physical company in an office building. Would you allow your personnel to be dressed in shabby or way too casual clothes when dealing with your customers? By creating a dress code policy having your staff wear professionally or business casual, you are telling your customers that you do care about quality. This works simply because first impressions do matter.

Similarly, the same case is with your website. If you have a shabby website and looks like a 5 minute "quick fix", you are literally showing your visitors that you are not professional and you do not care about quality. 

On the opposite side, if you have a clean, professional looking website layout, you are showing your visitors the impression that you have taken the time and attention to every detail and you care about quality and professionalism. You are organized, focused and you mean business. 
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. 
It is a studiously crafted personality profile of an individual, institution, corporation, product or service."   
by Daniel J. Boorstin  

Your web design should relate to your company service or product and should be consistent. From business cards to letterheads to promotional brochures, every little item matters. This is because as you grow your business, these items become the face of your business. Once again, think of the "shabby dressed employee” analogy, and you will understand.  Coordination is key.