Friday, December 24, 2010

Holiday Greetings


Have a wonderful and prosperous 
New Year
2011


Gail Alexandra Carr - Graphic Design

Saturday, September 11, 2010

Remember...

Remember kindly those who are gone, comfort those who are left behind...Peace.

Friday, August 20, 2010

Importance of Good Design

Do you have a web presence?  Many people have chosen to create websites to promote their business, tell viewers about their skills, show off their crafts or talk about their beliefs.  If your website is the hub of your online business, it is a virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically as they would face to face in an office location. Hence, people do judge you by your covers. This is where good design comes in. 

Imagine if you are running physical company in an office building. Would you allow your personnel to be dressed in shabby or way too casual clothes when dealing with your customers? By creating a dress code policy having your staff wear professionally or business casual, you are telling your customers that you do care about quality. This works simply because first impressions do matter.

Similarly, the same case is with your website. If you have a shabby website and looks like a 5 minute "quick fix", you are literally showing your visitors that you are not professional and you do not care about quality. 

On the opposite side, if you have a clean, professional looking website layout, you are showing your visitors the impression that you have taken the time and attention to every detail and you care about quality and professionalism. You are organized, focused and you mean business. 
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. 
It is a studiously crafted personality profile of an individual, institution, corporation, product or service."   
by Daniel J. Boorstin  

Your web design should relate to your company service or product and should be consistent. From business cards to letterheads to promotional brochures, every little item matters. This is because as you grow your business, these items become the face of your business. Once again, think of the "shabby dressed employee” analogy, and you will understand.  Coordination is key.

Sunday, July 18, 2010

Summer Time

It’s hot!  Really hot and humid.  A little too expensive to run the AC all day but when you work from home sometimes it is necessary.

Heat, humidity and even barometric pressure can sometimes effect your electronic equipment, artist tools and paper supplies.  Computer and media equipment generate their own heat alone, and when combined with external high or fluctuating temperatures, funny things can happen.  Your electronics can have a life of their own - sudden shut-downs, flickering, colors are off, paper jams in printers, etc.

It would be nice if we could work in a refrigerator all day - great for some electronics but not practical for us individuals.  Just be aware of the temperatures around you and SAVE OFTEN ! ! !

I know a fine artist that would keep her paints, inks and brushes in a small old refrigerator to keep them fresh (so to speak).

Make sure your computers and printers have enough air circulating around them especially on hot days.  I use a mini fan under my desk facing the computer or behind the monitor. 

Put your computer to sleep or turn it off when not in use.  Take an extended lunch break if you work from home.  You can use that time to rejuvenate yourself and/or schedule client calls at that time.  It’s good for your eyes, great for your tummy and gives your computer time to cool down.  Did I mention to Save Often?

Turn off printers when not in use - saves energy and keeps the workspace cooler.  I try to go paperless in my home office.

Keep paper supplies in a cool, dry place.  Fan papers that are in your printer already, and be mindful of the way the paper curls (up or down) in the printer.  It can make a big difference. (check your printers manual or manufacturer).

Vacuum out your computer (when turned off) for dust that collects around the fan vents and any other openings - this will help keep the unit from working too hard and overheating.

Even small electronics can be effected - I take my cell phone, iPod, etc. out of my purse or bag and set them where air can circulate around them and/or keep them in a cooler place when not in use.  I was out and about one hot afternoon and even though I had my purse with me inside an air-conditioned store, the leather purse still generated heat and my cell phone froze for 5-minutes.

So take precautions - SAVE OFTEN, backup your files regularly, be patient and stay cool this summer. 

We welcome your comments or any additional suggestions to beat the heat and keep your electronics safe.

Sunday, April 4, 2010

Wealth

Wealth is more than just money.  It comes from a multitude of sources that surround you.  Wealth is seeing a beautiful sunset or feeling a warm breeze across your face. 
 
Wealth is that unconditional Love you receive from a special person in your life.  That person who will always love you no matter where or what situation you are in life.  The unconditional love you receive from your feathered or furry friends that will curl up with you when you are cold or sad.
 
Wealth is your Family who will celebrate in your happiness and give you a helping hand when you are in need without question or expectations.  Your family will stand beside you and gently guide you when you stray off track.  Your family is related by blood, marriage, adoption or your extended family of friends.  Your support group is your wealth.
 
Wealth can be the Friends who surround you with laughter and always encourage you to do your best.  They are friends you talk to as if it were yesterday even if you have been apart for several years.  The friends who understand you and will never let someone else make a fool of you.  Friends will motivate you to continue toward your goals.
 
Wealth is your Happiness, the happiness from the things that inspire and motivate you.  The joy you get from doing the things you love to do, your passion.
 
Wealth is all around you and within you too.  It is the love that shines from within you and cascades over to everyone around you.
 
Wealth is the love you have in yourself.  Be a multimillionaire.



Wednesday, March 3, 2010

Simple Beauty


You don’t have to be a graphic designer or an artist to see the beauty in nature, anything, or anywhere else for that matter.  The trick is to really look at what you see – I mean really see what it is you are looking at.  Look at the whole and its many parts.  They say the blind can see more with all their other senses than a sighted person can see with their eyes.  The same can be said of the writer that paints a picture with words of all the colors of the rainbow and emotions that you feel in your heart.  A chef can create a signature dish that makes your mouth water before the delicious smells tickle your nose just by looking at the plate.  

As a designer or artist you can see more than what is in front of you – you see and use the empty space that surrounds your subject.  You see the complimentary colors that mix or overlaps subject.  You see more of what is there.  That’s what your eye is trained to do.  Now look again and see beyond the subject.  How does it make you feel – what emotion comes to mind?  Does it remind you of a certain taste?  Where does it take you – some distant place you had a wonderful vacation?  

Think about it and keep your eyes open.
 

Take A Moment
Take a moment to breath.  Take a moment to see.  Savor the flavors placed within your mouth. Feel the variety of textures, weather liquid or solid, with the tips of your fingers or the nerve endings just under the surface of your skin.  Listen to the wind - it may carry the memories of this sweet world for future generations.  Take care to preserve it.
 

See With Your Mind
 

Look at the photo above.  What do you see?  Do you see a dead tree stump or do you see beyond the tree to the sun peaking through the wispy clouds above the horizon? Is the day breaking at sunrise or is the day retiring for the night to fall?  Do you see the many colors of the moss near the roots?  Are the roots reaching down into the water to collect its last bit of nourishment from the earth and sea?  The moss gives life to many creatures in the water when the tide rises.  Do you see with your eyes or do you see with your mind?  Sometimes it’s best to just take it all in and just experience the simple beauty.